Response: "How To Ruin A Great Design"

In response to the article "How to Ruin a Great Design," I thought that the author made several good points.  Poorly-laid-out designs, particularly those utilized in traffic signage or things that are similarly urgent in nature, can be very distracting and ultimately have the opposite effect of that which is intended.  In spite of making a number of agreeable observations, I felt the article would have been more effective if it had utilized more visual examples.  Likely, it had more impact for Londoners, who would've been immediately familiar with several of the references he made.  To an American, many of the comparisons between new and old traffic signage (the London Bridge sign, for example) were not visuals that could be easily retrieved from visual memory, so additional pictorial examples would've been helpful.