Final Project

Business Plan-Final Project

My business is an exclusive importer and distributor of rarified/specialty spirits of Scandinavian origin, particularly mead and Brennivin (Iceland's national drink).  The name I've gone with is Old Norse Spirits.  The clientele I imagine this would attract consists of drunks, hipsters, specialty drink conossieurs, Scandi ex-pats, and weirdos who like to role-play as Vikings.  I imagine I'll incorporate a drinking horn into the logo.

Logo Redesign

Here is the original Bradly LLC logo.  They are a client of the screen printing shop, who had requested a redesign that more simplistic (a front left pocket sort of logo).  Their parameters were "get rid of the globe, and 'A Division Of'."  While I think that it's sort of dull, I also realize that the clients' wants are far more important than satisfying my artistic sensibilities, so I simplified the hell out of it.  Hopefully they go for it and cut me a check...

Tedious Pen Tool Exercise

Best Movie Ever (All Due Humility)

Album Cover

This would be such an awesome name for a black metal band...makes me wish I had any musical talent...

Favorite Movie Poster

The movie poster I chose is the one for Valhalla Rising, a film which came out a couple of years ago and was directed by my favorite director, Nicolas Winding Refn.  I think it--like the movie--is very atmospheric and has an air of mystery.  The placement of the Viking-age warrior (and his sword) against a sparse-yet-beautiful northerly background, enshrouded in mist, and with no other distracting figures (human or otherwise) in sight, makes for a very compelling image. 

Product Design Project: Non-Functional

Product Design Project-Functional

Response: "How To Ruin A Great Design"

In response to the article "How to Ruin a Great Design," I thought that the author made several good points.  Poorly-laid-out designs, particularly those utilized in traffic signage or things that are similarly urgent in nature, can be very distracting and ultimately have the opposite effect of that which is intended.  In spite of making a number of agreeable observations, I felt the article would have been more effective if it had utilized more visual examples.  Likely, it had more impact for Londoners, who would've been immediately familiar with several of the references he made.  To an American, many of the comparisons between new and old traffic signage (the London Bridge sign, for example) were not visuals that could be easily retrieved from visual memory, so additional pictorial examples would've been helpful.

Product Design

Product Design That I Like
My friend Brigham has recently begun using his metal and woodworking skills to dabble in making old-style weapons.  I think his designs are extremely inventive and cool.  This is one of the first ones that he did.  I like the design because it's aesthetically-pleasing and--were it to be used as a weapon of war--seems as if it would be extremely effective.

In-Class Photoshop Dabbling #1